SO WE MADE A SHOE...
2 years in the making - the story behind the making of the globally exclusive WIT x Reebok Legacy lifter.
A little over 2 years ago, at the Reebok Global Summit in Barcelona, WIT Co-Founder Sam Kitching sat down with Reebok Head of Design, Tal Short to discuss all things product and innovation in training. The conversation eventually lead to the Reebok Legacy Lifter, and ideas around putting a WIT spin on an already loved silhouette.
Flash to London...
One of the benefits of being a multi brand retailer, is that when guiding customers through the process of comparing footwear, WIT staff are given immediate feedback about the benefits and possible pitfalls of trainers, lifters, etc. Example, the consumer absolutely LOVED when Reebok brought Flexweave technology into the upper of their much loved training silhouette with the introduction of the Nano 8.0
Back to Barcelona...
The Legacy Lifter was already a much loved option for the serious and introductory weightlifter alike. It was durable, robust, and helped lifters really "find the floor" . Sam wanted to create a collab with a brand who was present at the beginning of the Crossfit and serious training revolution. Together, Sam and Tal wanted to push innovation around the lifter out of a shared vision for training, and for the training community.
The result? The pair decided to collaborate around a totally unique lifting shoe. One that harnessed the robust silhouette of the Legacy Lifter, the durability and flexibility of the Nano 8.0 flexweave, and called on the sleek, understated aesthetic upon which WIT had built their brand. Over the next 18 months, the pair and their teams would go back and forth brainstorming and revising what would eventually become the globally exclusive WIT x Reebok Legacy Lifter.
The WIT x Reebok Legacy lifter is available both in store and online. Come test it out in our WIT St. Paul's facility or order online. We ship worldwide.
Feedback from the training community...
"All of the big dogs have it now I just have to lift like a big dog they're just a sexy shoe to lift in"
"If you live in your weightlifting or powerlifting shoes these are a must buy"
Joel Te /