We've Made it Official

WIT was founded out of the belief that training has the capacity to change lives. Together, with CrossFit® , we’re continuing on in 2021 and beyond with the exciting challenge of providing for the fitness community on a bigger scale than ever before.

Dan Williams

Dan Williams

WIT Co-Founder & CEO

"WIT stands for Whatever It Takes and we believe that training changes lives and we want to change as many lives as possible. The CrossFit® methodology and community have been doing this for over 15 years, so we are perfectly aligned in our values and our desire to promote fitness for all."

See Our Full Statement
PREFERRED PRICING

PREFERRED PRICING

For Affiliate Owners & Coaches

The perks of being a CrossFit® Affiliate have just gotten even better. Owners and Coaches, register today to access preferred pricing & more.

Discover Affiliate Perks