178 Shoreditch High St,
London, E1 6HU

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Opening hours

  • Sunday 11am-5pm
  • Monday 11am-8pm
  • Tuesday 11am-8pm
  • Wednesday 11am-8pm
  • Thursday 11am-8pm
  • Friday 11am-8pm
  • Saturday 10am-6pm


  • EST.

    Our Shoreditch location is ideally situated in one of London’s emerging fitness hotspots. With a mishmash of gyms, CrossFit boxes, and fitness studios in the area, WIT-FITNESS Shoreditch offers the training community the kit they need and the selection they deserve to have.
  • OUR

    We know that there are many choices out there for the aspirational athlete, many of which, aren’t designed to withstand serious training. Whatever it Takes offers exclusive ranges in footwear, apparel, and accessories from some of the biggest global brands as well as exciting edits from emerging niche brands, all selected with functionality and durability in mind.
  • PUT IT

    Our Shoreditch Flagship is a functional fitness haven for the training community. With a gym-like feel and aesthetic, customers can put our edit of products to the test using our Bulldog Gear lifting platform, sled track, plyometric boxes, and more. We regularly host community events in store and nearby featuring some of the functional fitness world’s biggest names.
  • OUR

    Our Team is a coalition of athletes from different disciplines who have all competed at some of the highest levels in our respective sports. We take great pride in being at the forefront of the global fitness movement, and have an expert knowledge of what our consumer is looking for.
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