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WIT EDITIONS | In The Making

The secret is out, we are expanding our own brand apparel. WIT’s first range of technical training staples, are ready to be unleashed on your gym floor. Designed and tested for the global training community, WIT Editions is here.

Durable, high-quality and carefully sourced, we have crafted a 9 piece
versatile collection to stand the test of time and
support the rigors of your training and lifestyle.

 

We wanted to get it right and were willing to adapt and change things instead of just rush to market.”

WIT Senior Designer, Stephanie Barnscher

We have been inspired by the dedication our athletes, customers, members and friends demonstrate every day, to push their bodies and minds to the next level.

The juxtaposition in our heritage provided inspiration for the aesthetic of WIT Editions. London’s urban grit vs the rural tones and landscapes of Northern England. Dark early mornings, the eerily calm times in the city with no pedestrians, the lights of office buildings, fog and smoke, this is the London we experience, the things we see and feel day in, day out when we, our community, rise at 5am to put in the work.

Designed in house, tested in our training space and manufactured in Lithuania, every part of the process in bringing our dreams to life with this collection has been considered. Our choice to manufacture in Europe, was a deliberate one. We are committed to manufacturing mindfully and sustainably and collaborating with the best innovators on the continent to make that happen.

Our factory is a highly sought-after apparel manufacturer, who specialise in premium technical apparel. Our fabric vendors are masters within the industry, based across Europe. Our focus groups were our customers, staff and athletes and our campaign models are athletes.

Individuals who change the lives of others, everyday, feature at the heart of our narrative in all the stories we tell. But as we bring WIT Editions to life, there was no one else we considered telling the story of WIT, other than our own coaches, members, athletes and customers. Each have a different motive, a different ‘why’ but share one common denominator. They give whatever it takes, to become the best versions of themselves and achieve their goals. 

 

Scroll down to meet our heroes...

as we bring WIT Editions to life, there was no one else we considered telling the story of WIT, other than our own coaches, members, athletes and customers.