Designed in house, tested in our training space and manufactured in Lithuania, every part of the process in bringing our dreams to life with this collection has been considered. Our choice to manufacture in Europe, was a deliberate one. We are committed to manufacturing mindfully and sustainably and collaborating with the best innovators on the continent to make that happen.
Our factory is a highly sought-after apparel manufacturer, who specialise in premium technical apparel. Our fabric vendors are masters within the industry, based across Europe. Our focus groups were our customers, staff and athletes and our campaign models are athletes.
Individuals who change the lives of others, everyday, feature at the heart of our narrative in all the stories we tell. But as we bring WIT Editions to life, there was no one else we considered telling the story of WIT, other than our own coaches, members, athletes and customers. Each have a different motive, a different ‘why’ but share one common denominator. They give whatever it takes, to become the best versions of themselves and achieve their goals.
Scroll down to meet our heroes...