For WIT's summer ’21 campaign, our team brought together 22 of our athletes, ambassadors, friends and staff to share their reasons and motivation for training. 

Our goal? 

To Show that fitness doesn’t look a certain way. 

Our goals and the routes we take to reach them vary. 

And there is beauty in every path. 

Fitness should be for all. 

Training is for EVERYBODY. 

Join team WIT’s social marketing manager Sam Cornforth as he takes us along for a behind the scenes look at WIT’s Summer 21 Campaign “I Train To…” shot from our London Flagship. 

The full “I Train To…" campaign and WIT’s Summer 21 collection drops worldwide tomorrow, Wednesday June 9th at 2pm BST / 3pm CET. 

Join the conversation when you use #TeamWIT #ITrainTo for your chance to be part of our next campaign and win weekly stash drops.