About Us

THE TRAINING GAME

Training has become a sport in its own right, with training emerging as a separate category. The new athlete can be training as part of a sport, or as a sport.

Whatever it takes

Whatever It Takes is your go to training specialist retailer, stocking exclusive ranges from major brands and working tirelessly to source emerging training brands worldwide. Team WIT is passionate about providing a superior shopping experience for the fitness community. Shop with us online in Europe, Asia, and the Middle East, or come visit us in one of our stores.

Our
Flagship
Shoreditch

Our London Flagship is a functional fitness haven offering the largest specialist selection of training apparel, footwear, and accessories.

TAKING ATHLETES
TO SCHOOL

For the serious trainer or aspirational athlete, WIT is not only retail space, but also a venue where the community can learn the latest training trends and how kit can best serve their needs. We regularly host community events staged around elite athletes, movement gurus, health aficionados, and the launch of cutting edge products.

WE'VE GOT YOU

We take great pride in being at the forefront of the global fitness movement, and have an expert knowledge of what our consumer is looking for. Our team knows what it takes to reach our fitness goals, and strives to pass along this experience and knowledge to the fitness community.

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